| The old days of building a website
and sitting back and waiting for the masses to come has
passed. The Internet has evolved and so have the
techniques and requirements that the search engines use
to rank your website. And the techniques of acquiring
rankings that are beneficial for you are more
sophisticated.
Having a search engine friendly website (SEO)
design is critical in establishing a foundation for
your pursuit of ranking on the number one pages of
Google, Yahoo, MSN and others.
Having created a awesome feature rich website
does not mean that you are done. Unless you have deep
pockets for "Offline Advertising", Developing a website
that attracts "Online Customers" is the more obvious and
less expensive way to go. And, that's what proper SEO
optimization services do for you.
Whether you are using a "PPC / Pay Per Click"
resource or developing a "Organic SEO Campaign" it
requires that you design your website to enhance the
opportunity that once a visitor does arrive on your
website that you optimize the chance that he/she will
either leave with a purchase made or leave their contact
information for you to follow-up leading to an eventual
sale of your product(s) or service(s).
We often run into the business owner that wants
the latest and greatest with all the cool features
and then after it's done make a statement like, "Now how
do I get on page one of Google or Yahoo etc." This is
the question that should have been asked in the
beginning. However, a good webmaster / web designer,
even a cheap website design and hosting company will
bring it to your attention during the critical
introductory conversations between designer and client.
What does it truly take to optimize your website
effectively? You can do it yourself or you can have someone else do it for you...
- Let's start with experience, trying to do it on
your own with no personal experience can take much
longer than anticipated and could cost you hundreds
if not thousands of wasted dollars. And there are
too many so called experts that can't even show or
refer you to one satisfied client. Don't take a
costly chance on paying people to learn how to do
SEO correctly using your site as a working test.
- Once you find the right person you will quickly
learn how much information out there is incorrect
that is presented as "The Way To Do It"
- Beware of Black hat versus White Hat SEO
techniques. A black hat technique webmaster is
playing with your websites reputation and in some
cases can even get your website blacklisted from
search engines so you have to be careful. It's not
his site, it's yours!
- Understand that it's not just one technique but
a combination of several techniques that will
eventually drive your website to the first page on
the search engines.
- What 3 things about a domain name are important?
If you can't answer that question you need
professional help.
- What's the difference between Title Tags, Meta
Tags, Meta Descriptions and their relationship with
each other? If you don't know, you need professional
help.
- If you don't know what keyword density is and
how it relates to the search engines, seek
professional help.
- Do you know what an alt tag, H1 or H2 tag and
their relationship to search engines?
- Do you know how to develop external links
properly so you won't get penalized or dropped from
a search engine?
- What's the importance of a blog in relationship
to seo?
- What's the difference between a javascript rss
feed and a .php rss feed and their relationship to
seo?
- How do you truly determine if Pay Per Click
programs are a benefit for your product or services?
Talk to a sales rep of any particular ppc program
and you are simply talking to a "SALESMAN". They are
there to make the sale so beware of what they say
and know the right questions to ask before you make
your final decision...
The above list is just the tip of the iceberg.
Everything must work like a fine tuned engine. If one
thing is out of alignment your engine will run rough,
get poor gas mileage and may even stop working. It's the
same with optimizing your website.
It needs to work
smoothly with all the right things working for you. It's
more than just making sure you have proper keywords in
your meta tags. Using that cool hip college kid that's a
whiz at website design might sound like it's just the
right price, but he/she could cost you thousands in lost
sales and hundreds if you find out you need to redesign
for SEO purposes.
You can have a website that is cool, slick and
awesome to look at, or you can have a nice professional
good looking website that brings you sales and leads.
It's up to you?
If you want to see what a results oriented website
can look like for your business, click the banner below
and request a FREE SAMPLE WEBSITE NOW!
Or give us a call at 866-643-6310 and get a free
consultation. |
